Every four years, the»drupa«fair takes place over several days, the world’s largest trade fair for the printing industry. Here, the entire industry meets to discuss new trends, new printing processes, improved technology, sustainability, and much more. In 2024, the fair will be held from May 28 to June 7 in Düsseldorf. To maintain a good overview of the daily lectures, innovations, exhibitions, and events, to convey important trade fair and printing information to the professional audience in a timely manner, and to provide a platform for the actors, the»drupa daily«, the daily trade fair publication, appears every fair morning. In the evening of each fair day, the American agency »What they think« creates the content and articles for the next day’s newspaper, which is then produced overnight by Schaffrath Druckmedien and delivered early in the morning. Up to 10,000 copies per trade fair day are produced usingSchaffrath’s proven printing process, among others with LED drying, and transported from Geldern to Düsseldorf. The quality requirements for all participants could not be higher. Because when the entire printing industry meets at the world's most prestigious trade fair, all sub-products and showcases must be nearly perfect; expectations are high. For Nick Gawreluk, the agency’s responsible project manager, it will be a challenging week: »People from all over the world Whatmatters: Quality in collaboration come to Düsseldorf. They expect the best-prepared content to conduct their business. Therefore, the »drupa daily« must be top every day. Both in content and as a product in hand. It is THE publication of the fair.« »For me, quality is expressed in the reliability and longevity of a product. I appreciate it when it is reduced to the minimum to then have a full impact.« All gears must mesh perfectly For Gawreluk, it is therefore essential that all partners collaborate at the highest level of quality to produce the newspaper daily. For him and his agency, it is at the same time an honor to be part of this. With Schaffrath and Hewlett Packard, who produce the cover daily at the fair, he knows he has two top partners at his side. He is particularly fascinated by Schaffrath’s holistic approach to work and thinking, communication, and continuous development in and on the project. Besides the content quality, he and all fair visitors also expect a sustainable quality. Schaffrath uses analysis data from the past and each fair day to adjust the production quantities and thus resources to the exact day. All with the goal of wasting as little as possible or discarding as few newspapers as possible. »The collaboration with Schaffrath is fun on various levels. Schaffrath produces reliable quality, which gives us a good feeling that our work has a strong impact. This is immensely encouraging and satisfying,« says Gawreluk. The »drupa daily« is of course also available online. But only at drupa can it be touched in its true form every day. How a daily trade fair publication must meet the highest standards Mehr Informationen über die»drupa daily«/ More information about »drupa daily«: dazumehr.de/drupa Als Dank für das Interview und die Zusammenarbeit haben wir diesen Artikel auch in englischer Sprache abgedruckt. So können ihn neben Nick auch alle anderen Kollegen von»What they think« lesen. GESCHAFFT! 01.2024 · 33 QUALITÄT IN DER ZUSAMMENARBEIT – QUALITY IN COLLABORATION
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